You can set up knowledge base articles so that they are available to everyone, including search engines. OR, you can make these articles solely available to registered users. Here's how.
Note that the Default setting is "Public" so if you do not specify the setting, your article will automatically be visible to all - including search engines.
Watch in full screen: https://share.vidyard.com/watch/QjZ5Yc55sAh4Fafz3P4Kxw?
For Private Knowledge Base Articles: What does "Registered User" mean?
You can set up a list of people who are able to view "Private" articles. See instructions from HubSpot here.