Hubspot's Topic Cluster Tool:

How Does Tangible Words Boost your SEO with Blogging? Behind Tangible Words' blog content creation process and WHY each step is critical to your SEO success.

Blogging is the most powerful way to improve your SEO. Here's how we use Hubspot Marketing Pro tools to help you!

At Tangible Words, we use Hubspot's CMS (Content Management System) in order to create content for your blog. Your blog is live on your website domain and drives traffic to your site and boosts your SEO.
We don't use WordPress or other CMS tools to manage your blog because Hubspot's tools are simply better. The main reason, as the video below outlines, is that a Hubspot Marketing Pro licence includes a Topic Cluster tool that is aligned with Google's Topic Cluster rules.
Note: Although the URL for your Hubspot-created blog will look a little different at the start of the URL your blog will live on your domain because your company domain is still in the URL.

One of our goals at Tangible Words is to get you out of a reactive marketing position and move toward proactive, systematized marketing strategies. We're always planning ahead for your content and engagement.

Tangible Words' SEO Blog Production Process To Drive Traffic To Your Website

1) First, we train our team on your brand. Your company is assigned a "pod" of SEO Copywriters, Copyeditors and HubSpot Technicians, as well as a Graphic Designer, Content Strategist, Project Manager and Account Leader. We'll use the documents we created in your first 3-month "Sprint" with us to train our team.
2) Every 2–3 months we make an Editorial calendar of content. We will use Hubspot's Topic Cluster tool to research topics we should write about and connect them to all of the content you have that already exists, in keeping with how Google wants to index websites.
3) We'll give you the Editorial Calendar of articles we'd like to write for you so that you can make sure we're writing about topics that totally fit with your brand and expertise.
This is the first check-in we have about our content creation production system to make sure you'll love our content.

4)  Using SEO principles our copywriting team has been trained on, we'll write the articles. We use a particular template to make sure no SEO information is lost.

5) Our writing team will workshop the content in-house. The Pod Leader & Content Strategist assign the content to your SEO Copywriting team, they edit it together to get the concepts just right.

6) The blogs will go to our copyediting team to check for errors.

7) The content will come to your company contact point for approval. Are there any knowledge gaps about your brand or industry in these blogs? This is a great time to let us know.

8) The copywriting pod will make any changes required to the content.

9) The content will go to the HubSpot Technician team, who will upload the content, preserving the SEO rules built into the template.

10) Your blogs will be published every couple of days, depending on how aggressively you're trying to drive traffic. To start, we recommend a minimum of 8 blogs published per month to see an increase in traffic to your site and to create brand awareness with the Personas Tangible Words is targeting for you.

See This SEO Blogging Process and Hubspot's SEO Topic Cluster Tool Explained in Video Format Here