How To Create A Webinar Landing Page In Hubspot

Get more attendees to your webinar, here's how.

Your landing page needs a form, and compelling text to make people want to sign up for your webinar. The copy is important because it has to attract your viewers to want to sign up for your webinar, but the form is equally as important. This is your opportunity to collect pertinent information about attendees so you can target them in your marketing efforts down the line. 

  1. In HubSpot, Click on the marketing dropdown menu in the top navigation bar
  2. Click on Website
  3. Click on Landing Pages
  4. Then click on the orange Create button on the right side of the screen
  5. Select a template for your landing page (if you’d like more options you can find plenty in the marketplace). Make sure it is a template with a form and content.
  6. Name your page and click create

Now you can start to edit your page, adding copy, imagery, branding, and customizing your registration form. Once you’re finished building your page you can also use the SEO tool to review recommendations and attach the page to one of your topics. 

Create your form for registration, remembering to strike a balance between collecting useful information and making the form fast and easy to fill out. You can get notifications when someone has filled out the form and send an automated follow-up email if you like.

You're onto the next step of promoting your webinar and directing people to your page to sign up. Do this through blogs, social media, and emails and you can link this landing page. Easy peasy, and no web developer needed!